Brute Force SEO and Evolution II DoItYourself Search Engine Optimization SEO

Date: 2011-02-05 | Author: Lord Abnev Solutionfinders

High-level Googleâ € ™ s search results can have a phenomenal impact on the success of your business.

  You can exercise the powers of a search engine optimization company, or if you have time, there are some changes you can make on your own site.

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  Article text:

  High-level Googleâ € ™ s search results can have a phenomenal impact on the success of your business.

  You can exercise the powers of a search engine optimization company, or if you have time, there are some changes you can make on your own site.

  Step 1: Keyword Research

  What keywords do you think your customers to type in search of your products or services? A keyword can be one word (eg â € œoptimisationâ €), but multiple keywords or keyword phrases are usually preferred because they are more specific and more likely to be what your customers are looking for (eg â € œ Search Engine Optimization Australiaâ €).

  Write down as many as you might think. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your client (eg â € œhouse cleaning Hornsby €). Also, have some ideas of your website Competitors € ™. Try making a list of keywords 20-30.

  Choose the two keyword phrases you think would be sought for the majority. But remember, the main competition is for a keyword, the harder it is to achieve top rankings. If you want high ranking on Google for the word â € € œinsuranceâ, you have a long journey ahead. So try your best to select two keyword phrases that are most relevant to the business, but are not vague nor competitive. Itâ € ™ sa good idea to have 2 or 3 words in each phrase (eg â € œwedding catering servicesâ €)

  ™ € because youâ ve selected your two best keyword phrases the next step shows how to make some improvements to your home page.

  Step 2: Copy Web

  Web copy refers to any words or text on your site. Because content is king in the world of search engines, your keywords should be placed strategically on your site to convince Google that your content is highly relevant to those keywords. The most prominent are, the better. (Remember that as important are the search engines, customers come first, so make sure your copy also reads well.)

  Hereâ € ™ s how you can increase each keyword € ™ s highlight:

  â € ¢ Place your keywords in the title, preferably at the beginning of the title;

  â € ¢ Include keywords to the top of the page;

  â € ¢ Bold or keywords italicise if applicable;

  â € ¢ Instead of having a link to another page that says "Click here to read more" to reformulate it to include keywords, for example, Read more about our SEO Copywriting Services. "

  An important tip is to include these keywords in your HTML œtitle taga € â €. Use your management system content to make these changes yourself, or perhaps ask your web developer to do so if youâ € ™ re sure how.

  Once you have improved your home page, consider adding new content, as a detailed description of what you offer, FAQs and informative articles about your products and services. (If you don t ™ € want to write these yourself, they can be found for free on the Internet - do a search for â € € œarticles directory).

  Itâ € ™ s also good to keep in mind that search engines can only read the text, not images. Often web developers embed words into images to look better for visitors to the site, or use Flash for animation, but this is a major impediment to the search engines.

  Step 3: Linking

  Each link from another site to your site (not your web site) is considered by search engines as a vote of popularity for your business and will improve your ranking.

  But it is the quality rather than quantity of links is crucial. The other sites should be relevant to the industry and preferably highly regarded themselves. Ten quality links count far more than 500 links from arbitrary websites. Just as your personal business network can have a significant impact on the success of your business, so the online network to build on the Internet.

  Brainstorm all the relevant sites to link to you, such as non-competing businesses, industry and agencies and organizations. Send a friendly email to each describing the benefit to your visitors get to know about your business and ask them to link to your website. Most people do not respond the first time round, for a follow-up phone call is usually required.

  How do I track my results?

  Monitor your rankings in Google over the coming months, typing your chosen keywords in the search box and write your ranking. Also look for your hosting reports to understand what search terms visitors use to find your site.

  The above process can also be repeated for each page of your site. Remember to keep updating your content, and increasing its number of links to your site.

  How do you see your ranking go up you should see a corresponding increase in web traffic and a substantial increase in sales orders. Be sure to indicate the source of questions of your client, so you can measure the success of its marketing efforts.

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